MINI's co-living destination in Shanghai "brings know-how from vehicles into places where we live"
Car brand MINI is diversifying into urban development with the MINI Living building in Shanghai, which will see a disused industrial complex transform into apartments, offices and leisure spaces.
The announcement of the MINI Living building marks the latest stage in MINI's evolution from a dedicated automobile manufacturer into a multifaceted lifestyle brand, with a focus on maximising quality of life in compact spaces.
The brand is working with Chinese developer Nova Property Investment Co on the project, which involves converting a former paint factory in the city's Jing'An district into a space for co-living and working that also promotes engagement with the local community. http://socoffeela.com
Construction work is set to begin before the end of the year.
The brand launched the MINI Living project in 2016 to try and apply its "creative use of space" motto to a range of projects that address the effects of urbanisation and the resulting need t